| ID | 1.5.9 |
| Title | Usage of the trade mark (or corporate name) in the course of trade (e.g. advertising) might require conformity check with the EU and national trade mark laws. |
| Expert | Serge Gutwirth (VUB) Fabienne Brison (VUB) Anna Moscibroda (VUB) |
| Priority | mandatory |
| Description | Trade marks are protected under the law. Usage of someone other's trade mark (or corporate name) in the course of trade might require conformity check with the EU and national trade mark laws. E.g., advertisement targeted on the basis of a keyword referring to a trademark or the corporate name of a competitor (e.g. when the search is conducted on the trade mark or the name of a competitor, and ads are targeted accordingly), including trade marks in metadata, might infringe trade mark laws. |
| Rationale | Relevant to assess the lawfulness of operation o SPICE |
| Type | non-functional |
| Depends on | 1.5.0 - General Legal requirement-completeness and comprehensiveness of regulatory requirement is impossible. |
| Child dependencies | 7.1.1 - Use of Metadata for Multimedia Content organization 7.1.2 - Content Flow Organization 7.2.1 - Content purchase and access |
| Environment | |
| Other_info | |
| Category | regulatory |
| Subcategory | Content issues; Commercial communication |
| Subcategory2 | Trade marks |
| Scenario_scene | |
| SPICE_value | |
| Demo | |
| Keywords | copyright;content protection;authorisation of right-holder;trade marks |
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